CEO & Founder, Scott Ferber pioneered pay-for-performance internet marketing with Advertising.com, an online advertising network he founded in 1998. As chief executive officer of Advertising.com, Ferber created a viable internet advertising alternative for action-oriented marketers which drove significant advertiser value.

At TidalTV^SM, Ferber is applying his understanding of the complex optimization mathematics of interactive ad insertion to the online video space by delivering monetization tools and technology for video publishers. These tools enable flight media to be delivered efficiently, at the best demographic opportunity, and with minimized waste and reduced costs. These tools enable TidalTV to deliver for publishers the greatest fill-rate and the best opportunity for unlocking the maximum economic potential of your inventory.

The TidalTV Network provides publishers with:

Utilizing the TidalTV sales force creates revenue opportunities for online video content as a complement to existing sales teams or as an alternative to building out monetization resources.

TidalTV has built a player and ad server agnostic system that can easily integrate with any configuration, shortening publisher implementation times and reducing discrepancies.

TidalTV maximizes revenue using yield management technology to forecast the demand, supply, and delivery constraints.