TidalTV Chosen as Technology Partner for
GroupM’s Advanced Television System

Tues Oct 6, 2009 2:28pm EDT

Agreement will Drive Advancement of Addressable TV with Unique Technology Approach

New York, Oct. 6 /PR Newswire/ – TidalTV, the video advertising solutions provider, today announced it has been selected by GroupM, part of WPP, as a third-party technology partner for its advanced television initiative.  As part of the agreement, TidalTV will handle GroupM’s television advertising optimization and yield management for its addressable television media products.

This new partnership with TidalTV comes as GroupM continues to strategically align its business with media technology companies that blend media, digital and technology expertise to identify individual television audience segments and make progress toward launching a superior advanced TV model.  By applying TidalTV’s proven online video optimization and yield management technology to the television marketplace, GroupM seeks to increase efficiency throughout the media spending and management process.  It will also allow for the seamless integration of Web and TV data and decision-making.

“Scott Ferber and his team have a remarkable track record for delivering performance-based advertising, and a deep understanding of the needs of today’s advertisers,” said Irwin Gotlieb, Global CEO, GroupM.  “TidalTV offers a depth of expertise in optimization and targeting that will keep GroupM at the forefront as we act to exploit the increasing targetability of the television segment.”

The partnership with GroupM tasks TidalTV with designing, installing and operating advertising optimization and yield management systems for advanced TV initiatives. The targeting technology supports one-to-one addressability and will be available for advanced TV initiatives in early 2010.

“TidalTV’s expertise is in delivering video advertising to a marketer’s target audience on any medium,” said Scott Ferber, Chairman and CEO, TidalTV.  “We are incredibly excited for the opportunity to work with a pioneer in advanced TV, and to demonstrate to brand marketers the tremendous value of superior targeting and optimization.”

About TidalTV

TidalTV is a video advertising optimization and yield management solutions provider. Its AdOS^TM technology leverages the power of data and mathematics to guarantee delivery of a brand’s message against a target demographic, and enables content creators and publishers to completely monetize audiences across demographic segments.  Currently, TidalTV has deployed its technology for online video and is working to expand its reach to all video delivery platforms.  Chairman & CEO, Scott Ferber pioneered pay-for-performance internet marketing through superior analytics with Advertising.com, an online advertising network he co-founded in 1998.  With TidalTV, Ferber is applying complex optimization mathematics to the management and delivery of video advertising campaigns, and enabling superior advertiser returns, campaign efficiency and publisher yield.  For more information visit: www.tidaltv.com

About GroupM

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MediaCom, Mediaedge:cia and Mindshare.   Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.