TidalTVSM’s team of engineers and mathematicians uses data to target and optimize online video advertising opportunities in a performance-driven environment.
While insertion of banners, flash and display advertising, and keyword-driven advertising into web content is well established, insertion of standard formats for advertisements into video streams – including in-stream ads (“commercials”), interactive advertising units (e.g., overlay and companion display units) – is relatively new. TidalTV is delivering the technology that enables the insertion and tracking of these online video formats, the targeting and optimization of these formats, and the recording and monetization of ad impressions on video content.
TidalTV’s technology delivers on two functional objectives:
Delivering impressions only to the objective demographic segment, via the collection and classification of individual user data into easily mineable audience segmentations (i.e., age, gender, household income).
The delivery of a campaign’s objectives of demographic reach, frequency, and pacing optimally, creating maximum revenue and minimum inventory use, via the utilization of yield management technology to forecast the demand, supply, and delivery constraints.
